We don't absorb your deductible
Advertising a "free roof" by eating your deductible is insurance fraud in Iowa, full stop. We’ll help you document storm damage for your adjuster — we won’t tell you it’s free when it isn’t.
We opened in 2025. We're not going to pretend otherwise.
Prime Roofing LLC is a new company in Des Moines, Iowa — owners on the roof, no subcontractors, and building a name one inspection at a time instead of buying one.
Why we started
Our why
We started Prime Roofing because we believe homeowners deserve more than a roof: they deserve trust.
We were founded on a commitment to do our work with integrity, quality and accountability — backing it with warranties that stand behind our work and fair prices that respect every client's investment.
In an industry where trust is everything, we want to do things differently: keep our word, do the job right, and build lasting relationships with our clients.
That is our why. Roofs built with integrity, quality and trust, at a fair price.
Precision in every roof. Integrity in every step.
Who's actually on your roof
The owners climb the ladder. There's no crew we've never met.
We don't hand your job off to a subcontractor bidding it out from a truck. The people who priced your roof are the same ones deciding, from up there, whether the decking needs replacing or the flashing needs another pass.
Prime Roofing LLC is an Iowa limited liability company, based in Des Moines — we travel to the job across all of Iowa and neighboring states.
The other side of the pitch
What we don't do
Anyone can list services. Here's what we turn down, and why.
We don't sell a new roof when a repair will do
If flashing failed and the field of shingles is sound, we say so. A roof replacement we talked you into is a roof replacement we’ll have to answer for later.
Come see how we work before you decide
No pressure, no obligation — just a real look at your roof.
Get Your Free Inspection